Solardo Celebrate New Single ‘Freedom’ with Gold Lamborghini Campaign

Solardo are taking the release of their latest single beyond the digital world. The Manchester house and techno duo have released ‘Freedom’ via Blanc, accompanying the track with an ambitious promotional campaign featuring a gold Lamborghini procession, a pop-up event at Garden in BOXPARK Liverpool and immersive 360-degree content.

The campaign marks another collaboration between Solardo and Blanc, which has evolved from a Manchester-based house and techno blog into a broader music platform encompassing editorial content, events and a record label. AU Vodka has also joined the campaign, with its distinctive gold branding playing a central role in the visual identity of the rollout.

The campaign mirrors the themes explored in ‘Freedom’, a track centred around escapism, connection and the shared experiences created by dance music. Instead of limiting the release to traditional online promotion, Solardo have created a wider experience designed to connect the music with live events, visual content and the community surrounding the scene.

Comprised of Mark Richards and James Eliot, Solardo have spent the past decade establishing themselves as one of the most recognizable names in contemporary house music. The duo have collaborated with and remixed music for some of the biggest artists in dance music, including Calvin Harris, David Guetta, Duke Dumont, Gorgon City and Carl Cox.

They have also developed their own label, Sola Records, into one of the leading independent platforms in the genre. The label’s roster and wider network have supported artists including CamelPhat, Cloonee, SOSA, ANOTR and Ben Hemsley.

At the heart of the ‘Freedom’ campaign is the idea of celebrating the sense of community and connection that continues to make dance music such a powerful cultural force.

‘Freedom’ is out now via Blanc and available across all major streaming platforms.